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What is SEO?

por Lucy Gary (30/08/2019)


SEO stands for search engine optimisation, it describes the process making traffic for free from the unpaid searches on search engines like Google, Yahoo and Bing. SEO is the complete term that describes the specialized components of making a site rank well in search engines to raise the number of visitors to a internet website.
SEO is not simply about creating a site that is optimized for search engines, it is about making websites that are fast, reliable, informative & therefore useful for all different users of your website. Search engines like Google interact with your website much like a human does , they read content, click links, look at the images and travel around your site using the navigation means you provide to visitors.
By improving your SEO you not only improve your rankings in search engines you also improve your number of users and frequency of users and improve how much time they invest on your website.

Why do websites need SEO?
Nearly all traffic in the majority of large traffic websites is from the three major search engines _ Google, Yahoo & Bing. Search Engines have turned into the main discovery means to find websites for visitors. Your potential clients use these search engines to find content, products, services, information & anything else they may require and so we should try to assist them with this.
Search Engines are similar to the roads that you drive on to transport around in real life, they aid people to locate places similarly like search engine links users to find websites, if there are no roads to where you are wanting to go it is difficult to get to where you want to go.
Search Engine Optimization is usually the cheapest form of marketing available and can result in a fantastic rate of return compared to more traditional styles of marketing and advertising as there is no ongoing cost per customer acquisition and results are can last for multiple years. Unlike other marketing means it takes a while until you begin to see these advancements in traffic though.
Without SEO you can still get some traffic from Search Engines. Although the amount of traffic you get with search engine optimization will be higher than without it. Search Engines (SE_s) like Google, Bing & Yahoo! are getting even more smart and have adapted to find the most information possible from your website and even without SEO they can still do this. But with SEO they can understand and extract more of your website to make sure your website to rank further up in results and appears in many more search engine results which when merged causes a larger number of traffic than before.

Can I do the SEO myself?
Simple answer yes, anyone can do SEO. Although the traffic achieved will never have the same amount of visitors if instead you employed someone like me - Somerset SEO Specialists with years of experience. There are however tons of free websites like this which offer free or low cost guidelines, which are ideal for low budget start-ups and people wanting to learn SEO.
Any SEO techniques you execute yourself have to be done so meticulously, there is not a cookie-cutter way to increasing traffic. SEO strategies need to be adapted overtime with regards to the results they achieve. You can have two similar websites however the strategy required can be significantly different. Poorly put in place SEO could have negative effect on your traffic also; spam-like link building & keyword stuffing can lower the worthiness of your internet website in Google & Yahoo and even get you blacklisted to ensure your website does not rank in those search engines.