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Powerful Marketing And Fragile Markets

por Lupe Sprent (10/02/2023)


HONG KONG _ The Italian luxury brand Dolce & Gabbana apologized Friday for racist-tinged insults that touched off a growing boycott in China and left the company struggling to return its products to store shelves and e-commerce sites. In addition to canceling a major show scheduled in China, Dolce & Gabbana has now issued an apology after the Italian fashion brand faced a social-media backlash over a video in which Asian models ate Italian food with chopsticks that many deemed disrespectful toward Chinese culture.

In the wee hours, I lost track of Dolce and Gabbana in the crowd and exact jewelry replicas turned to the dance floor before exiting the party around 3 a.m. In the misty morning, as I gazed up at the tall buildings on the way back to the hotel, I realized I had fallen in love with New York again.

Numerous e-commerce sites including Alibaba and , the country's two biggest platforms, removed the brand's products _ as did Lane Crawford, a leading luxury department store in China, at least one duty-free shop and the U.S.-based e-commerce site Net-a-Porter.

We saw his true feelings about the Chinese people laid bare in a series of text messages between Gabbana and fashion writer Michaela Phuong, which were leaked to Diet Prada, an Instagram account that highlights the dark underbelly of the fashion industry.

Balenciaga endured an online campaign that went viral on social media platforms Weibo and WeChat in April this year following the emergence of a video in which a young Chinese man was shown being roughly handled by shop assistants, reportedly at a Balenciaga store in a high-end Paris shopping mall.