Methodological aspects of empirical research in organizational communication and public relations: An analysis of some organizations in state of Goiás – Brazil

Abstract

The paper proposal is to present and discuss methodological aspects of empirical research in organizational communication and public relations. It is important for consolidation of a theoretical corpus in communication field, especially the effective integration in post graduate programs. In addition, it’s important the creation of research lines discussing the object of study in organizational communication and public relations. Analyze the methodological aspects of research that is produced is one step to consolidate the theoretical corpus of the area. The tradition of research in this field reveals an important contribution of empirical research in the consolidation of this field. The state of art shows some weakness of the field, as the research does not always bring the proper methodological explanation which hinders the advancement and consolidation of the area. In this sense, we take the methodological model proposed by Vassalo Lopes, as a model of reconstruction and interpretation of empirical research to analyze a survey regarding the organizational communication in the state of Goiás.